Ad spending in Canada rebounded 20% in March, compared to first month of Covid

Higher than March 2019, too TORONTO – According to ad intelligence data company Standard Media Index, advertising spending across all platforms jumped 20% in March 2021 in Canada, as compared to March 2020, which of course was the first month of the Covid-19 pandemic, where spending then dropped 16%, compared to the same month of 2019. However, ad spending in March 2021 was also 1% higher than March 2019, suggesting normal spending had returned – at least in that month where the third Covid wave had not yet fully hit the country as it is now. Digital spending continued to...