Ad revenue at U.S. cable nets poised for growth: SNL Kagan

NEW YORK – Nielsen’s proposed new cross-platform measurement platform will help to boost U.S. ad-supported cable networks' revenues over the next five years, according to a new report from SNL Kagan, an offering of S&P Global Market Intelligence.Economics of Basic Cable Networks: 2016 Edition estimates that ad revenue grew 4.5% in 2016, but will jump to 9.3% in 2017 and 7.1% in 2018 before returning to "a more normalized rate" of less than 5% in 2019 and 2020.Nielsen Media Research’s new ratings system, scheduled to roll out March 1st, will include online and mobile. But the report says that date could...