Radio & Television

Ad market recovering from pandemic, growth fuelled by digital, SMI says

TORONTO – While 2021 has been a year of recovery for the Canadian ad market, traditional media is struggling to return to pre-pandemic levels, according to a new report released by Standard Media Index (SMI) today, which provides a full year review of Canadian advertising spend in 2021. Throughout the report SMI draws comparisons between 2021 and 2020 as well as between 2021 and 2019, the year before the pandemic hit. The report shows that in 2021 traditional media spend increased 19% compared to 2020 but declined 15% in 2021 when compared to 2019. Digital, however, increased by 33% in...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.