LOUISVILLE, Colo. - CableLabs held an "interoperability event" last week to demonstrate addressable ad insertion as a potential new form of advertising on cable networks.The company brought together 15 vendors to explore how best to select an ad, dynamically insert it into a programming stream, and then deliver it to a digital television customer. The customer responses can then be aggregated and shared with either the cable operator or the advertiser, without exposing identifiable information, the company said in a release.“This is an important step in validating key technologies that will enable new forms of advertising,” said Don Dulchinos, senior vice-president...
