ACTRA strikes new national commercial deal with advertisers

TORONTO – The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) has reached a tentative agreement for the renewal of their National Commercial Agreement (NCA) with advertisers.The current NCA expired June 30 and ACTRA, the Association of Canadian Advertisers (ACA) and the Institute of Communication Agencies (ICA) commenced negotiations in Toronto on June 7, 2017. The NCA covers the engagement of performers in all television, radio and digital commercial production in Canada.ACTRA Members will now vote to ratify the tentative agreement by online referendum. Voting will commence this week and close on August 4.“With already one of the best...