TORONTO – ACTRA has reached a tentative settlement with the Association of Canadian Advertisers and the Institute of Communication Agencies to renew the national commercial agreement (NCA).
The NCA is the industry standard collective agreement that governs the production of commercials in Canada. The deal was struck Monday night with the assistance of a mediator following five months of bargaining, and ACTRA members will vote on the terms of the new agreement in the upcoming weeks. If the tentative settlement is ratified, the new agreement will go into effect on October 31, 2011.
“We are pleased to have reached an agreement with the ad industry that provides significant increases in compensation to performers in television, radio, and new media commercials in Canada,” said ACTRA’s chief negotiator and national executive director, Stephen Waddell, in a statement on Tuesday.
“The advertising industry is facing some very real challenges today”, said Bob Shropshire, president of Dentsu Canada and chief negotiator for ACA/ICA. “I’m pleased that we have been able to come to an equitable agreement with ACTRA that recognizes the reality of commercial production in Canada.”
