TORONTO – Accessible Media Inc. (AMI) has kicked off a new television campaign to help promote its descriptive audio service AMI-audio.
AMI-audio is the world's largest broadcast reading service whereby volunteers read and record current articles from newspapers and magazines, which are then broadcast on TV and online.
The campaign's 30 second TV spot features a blind man walking into a variety store. He sets up the story of an attempted robbery and then clicks on a television set to reveal the AMI audio channel where the announcer completes the news story. It is airing nationally in English Canada on a variety of channels – including A&E, CNN, TLC, Fox News, CNBC, Spike, TBS, MSNBC and BBC – carried on Bell TV, Cogeco, Eastlink, Rogers, Shaw Cable, Shaw Direct and Source Cable.
"This is an essential service for our customers, Canadians who are blind or partially sighted”, said Peter Burke, VP of marketing and communications, in the announcement. "And what makes our service particularly unique is that rather than providing quick hits and nuggets of information, our group of volunteers read current news and feature articles from major Canadian newspapers and magazines, in their entirety, for the benefit of Canadians who cannot independently access news information."
