Radio / Television News

AA digis to add five million new customers this year


TORONTO – Alliance Atlantis CEO Phyllis Yaffe said Tuesday that she expects the company's digital specialty services to collectively add over five million new subscribers in the first half of 2007. Thanks to several new long-term distribution deals signed in the past couple of months with most of the large Canadian BDUs, said Yaffe, its digi-nets BBC Canada, BBC Kids, Discovery Health, Fine Living, IFC Canada, National Geographic Canada, Showcase Action and Showcase Diva will benefit from far better packaging and promotion, leading to the dramatic swing in subscriber levels. "You're going to see an improved position for all of...