A new, old marketing gimmick aims to pull TMN to top of the bundle

TORONTO – Pay TV free preview weekends were once as common as snowstorms in winter. It was the tried-and-true method of enticing cable subscribers to shell out for more movies. With the dawn of digital, however, the free preview fell out of favour because as digital grew and two new direct-to-home satellite services launched, The Movie Network added tens of thousands of subscribers through the first half of this decade. It didn't really need to offer a free preview to get subscribers. However, as digital growth flattens, the free preview returns on Bell ExpressVu and Rogers Cable this weekend –...