HALIFAX – Today at noon, Halifax listeners discovered a new radio station, LITE 92.9 FM, a new Rogers Broadcasting launch.
Featured artists include Michael Buble, Elton John, Beyonce, Fleetwood Mac, Billy Joel, Madonna, Rod Stewart, John Mayer, and Sarah McLachlan.
"Listeners are going to love what they hear", said Danny Kingsbury, Rogers’ project manager for LITE 92.9, in a press release.
"Launching this station in Halifax, one of Canada’s most beautiful and dynamic markets, will dramatically expand what we can offer our advertisers. At the same time, we are offering a true alternative listening option for a very important sector of Halifax,” added Rogers Radio CEO Paul Ski.
The station will remain commercial free until September 1, 2009, and on-air talent will be announced in the coming weeks. LITE 92.9 can be heard at 92.9 FM and on-line at www.lite929.com.
The launch of LITE 92.9 was simulcast on Rogers All News radio station News 95.7 and the newcomer becomes the fourth Rogers radio station in the Maritimes following the launches of News 95.7 Halifax, News 91.9 Moncton and News 88.9 Saint John on October 11th, 2005.
The station was formally Newcap’s CFDR 780 AM country station, but Rogers acquired it in a station swap with Newcap, giving up its CIGM AM license in Sudbury and $5 million. Both stations asked for, and were granted, switches from the AM to FM dials by the CRTC. Newcap has not yet launched its new Sudbury station.
