Bell Media on Tuesday announced the launch of Bell Ads for Business AI Video Builder, an integrated AI solution designed to help small and medium-sized businesses (SMBs) create video advertising quickly and easily.
Powered by Waymark and integrated directly into the Bell Ads for Business self-serve platform, the tool enables businesses to transform website content, images, branding and messaging into campaign-ready, professional-quality video ads in minutes, according to a Bell Media press release.
“Businesses can generate and customize visuals, scripts, messaging, voiceover, tone, format, and ad length through an intuitive self-serve, AI-powered workflow, eliminating the need for lengthy production timelines or significant creative costs,” the press release said.
The tool’s launch marks a new phase in Bell Media’s collaboration with Waymark, whose AI-powered video technology has enabled businesses to create professional advertising creatively and at scale, Bell Media said.
“With AI Video Builder, Bell Ads for Business has evolved from a campaign buying platform into a complete advertising solution,” Payal Gabrani-Bahl, senior vice president of data and advertising platforms at Bell Media, said in the press release. “By bringing creative development and campaign activation together in a single workflow, businesses can transform existing digital assets into campaign-ready video advertising and get to market faster than ever before.”
“Connected TV and streaming environments have become some of the most effective ways to reach consumers, but the cost and complexity of creating video assets have often prevented smaller businesses from participating,” said Matt McGowan, senior vice president of business solutions at Bell Media. “By removing that barrier, we’re helping all Canadian businesses access premium advertising opportunities and compete more effectively during one of their most important sales periods of the year.”
Available now through Bell Ads for Business, the new tool enables businesses to create, launch, manage and measure ad campaigns across Bell Media’s portfolio of media properties and trusted digital partner network via the self-serve platform.
