Corus Entertainment on Tuesday announced Global’s weekday morning news and lifestyle program, The Morning Show, is expanding this fall with the launch of a new daily afternoon show, TMS2.
Hosted by The Morning Show entertainment reporter Morgan Hoffman, this new one-hour program will air weekdays at 1 p.m. on Global and stream exclusively on Corus’s StackTV beginning this September.
“Based on the overwhelming success of The Morning Show, hosted by Carolyn MacKenzie and Jeff McArthur, a trusted and beloved brand Canadians have come to love over the years, TMS2 is a new daily destination for lifestyle and entertainment news television, powered by the stars of Corus Entertainment’s top programs across Global, W Network, Home Network, Flavour Network, Slice, Showcase, and more,” reads a Tuesday press release from Corus.
Corus said the new show will include expert-driven segments across home, fashion, food and wellness, as well as A-list celebrity interviews, “bringing audiences closer to the entertainment moments they love.”
TMS2 will also give viewers “new ways to engage through shoppable and interactive features powered by Corus’ commerce platform, NextScreen,” Corus said. Viewers will be able to scan branded QR codes to explore curated, shoppable content with a path to purchase products, “allowing brands to move seamlessly from inspiration to action in real time,” Corus said.
“With the expansion of The Morning Show, clients now have more opportunities than ever to seamlessly integrate their brands into a natural and engaging shopping experience on TMS2,” Christopher Mercer, senior vice president of media sales and solutions at Corus, said in the company’s press release. “As we see retail commerce gain popularity, brands are increasingly looking for ways to connect discovery with conversion, which is something we can do through tools like NextScreen, in an authentic and real-time way.”
TMS2’s executive producer is Morley Nirenberg and the show’s supervising producer is Sandy Chronopoulos. TMS2 is produced in association with WPP Media Motion Entertainment.
TMS2 promotional image featuring Morgan Hoffman via Corus
