As of May 1, Bell Media’s CTV and Noovo websites and apps have been sunset, with their on-demand content having been available on Crave for several months.
The former CTV.ca and Noovo.ca websites now forward automatically to dedicated CTV and Noovo content pages on Crave.
In an announcement last month, Bell Media said it “is evolving its video ecosystem to deliver stronger results for advertisers.” Consolidating CTV.ca and Noovo.ca content into Crave creates “a more seamless, high-quality streaming experience in one destination” and “advertisers benefit from a more efficient and effective video environment,” Bell Media said.
According to Bell Media, advertisers will see greater scale with audiences unified in one premium platform, stronger engagement driven by Crave’s personalized experience, simplified buying with fewer line items across campaigns and reporting, and clearer measurement with a more unified view of performance and outcomes.
Bell Media said there will be no impact to pricing, targeting or delivery for advertisers. “All CTV and Noovo campaigns will be seamlessly migrated with no interruption, while simplifying activation, reducing complexity, and strengthening measurement,” it said.
