Etiya, an Istanbul-based software provider specializing in AI-driven digital transformation, announced Monday it has expanded its longstanding partnership with Quebecor to roll out its cloud-native business support system (BSS) platform to Freedom Mobile.
This next phase of collaboration will extend Etiya’s platform across Freedom Mobile’s operations, supporting the customer experience across all channels, from retail stores to call centres and back-office teams, an Etiya press release said.
Quebecor already uses Etiya’s cloud-native BSS platform for its discount mobile brand Fizz and TV/Internet service Helix. The expansion of Etiya’s platform to include Freedom Mobile creates “one of the world’s first multi-brand, cloud-native BSS environments built on a single unified architecture,” Etiya said in its release.
“This partnership is the next step in our ongoing digital evolution,” said Mohamed Drif, senior vice president and chief technology officer of Videotron and Freedom Mobile, in the press release. “By leveraging Etiya’s BSS platform, which has already been proven within the Quebecor family, Freedom Mobile will be even better positioned to bring new products to market more quickly, like our recently launched Fixed Wireless offering, and to deliver the seamless, modern experience our customers expect from our brands.”
“We are proud to deepen our partnership with Quebecor by bringing our platform to Freedom Mobile,” said Apostolos Kallis, chief commercial officer of Etiya, in a statement. “Built on the trust Quebecor has placed in Etiya and its advanced cloud-native BSS environment, this collaboration creates a powerful foundation for Freedom Mobile to accelerate growth and raise the bar for its customers.”
Freedom Mobile’s collaboration with Etiya will translate into tangible benefits for Freedom customers over time, including faster access to new products and plans, a more consistent and streamlined experience across all service channels, plus increasingly personalized, AI-assisted interactions, according to Etiya. In addition, the modular architecture of Etiya’s platform will ensure Freedom Mobile can continuously evolve its offerings in step with customer needs and market developments, Etiya said.
