Telefilm Canada last week announced the first rollout of its western Canada strategy, with a spotlight on British Columbia.
Following the launch of its Atlantic strategy in 2024, Telefilm has begun consultations with partners in British Columbia to better respond to the province’s unique opportunities and challenges, Telefilm said in a press release. The announcement was made Thursday in collaboration with Creative BC and the Canadian Media Producers Association’s BC Producers Branch during the Vancouver International Film Festival.
Telefilm’s “Western Strategy: British Columbia” is guided by three strategic priorities:
- Connections: Building capacity and ensuring equitable access
- Competitiveness: Mobilizing data while reflecting B.C.’s regional realities
- Discoverability: Strengthening promotion and market reach for B.C. creators
A more detailed overview of the planned actions will be provided at a later stage, following continued consultations with the local industry, Telefilm said.
Telefilm’s western strategy builds on its 2024-2027 strategic plan, it said. British Columbia is the first region in its western strategy, followed by the Prairies and Northern Territories (including Yukon, Northwest Territories and Nunavut).
Screenshot of the front page of Telefilm’s Western Strategy: British Columbia
