Bell announced Thursday a new streaming bundle that includes Disney+, Crave, and TSN, which is slated to launch later this year.
“At launch, the new bundles provide savings for viewers when they combine services together, giving customers access to a vast selection of premium content, including HBO and Max Originals, Crave Originals, Disney, Pixar, Marvel, Star Wars, National Geographic, and TSN’s deep and diverse roster of live and on demand sports programming, and much more,” Bell Media said in a press release, adding more details about offers, pricing and launch date will be announced in the “coming weeks.”
“This collaboration with Disney+ marks a significant step in expanding our reach, and offering Canadian consumers greater choice and flexibility in their streaming options,” Kevin Cluett, Bell Media’s senior vice president of Distribution, Out of Home, direct to consumer, and product platforms, said in a release. “By combining three of the most popular content offerings, we are delivering incredible value, and an unmatched selection of entertainment to subscribers.”
Early last year, Telus launched its latest version of its Stream+ product, which bundles Netflix, Disney+, and Amazon Prime Video in one package at a reduced rate compared to if a customer were to buy the individual services separately.
Bell also announced Thursday that CTV, Noovo, content from Bell Media’s extensive entertainment portfolio, news, select sports, and larger kids collection will become available directly through a Crave subscription. The expansion will add 10,000+ hours of new content to Crave’s current library of 30,000 hours, while the streaming service will “feature numerous improvements to user experience,” the company said in a separate press release. The launch will also be for later this year.
“Bell Media continues to charge forward with investment in Crave, dramatically broadening content available across entertainment, news, and sports” Sean Cohan, president of Bell Media, said in the release. “Our focus is unwavering: to deliver the best storytelling, enhanced discoverability, and an enjoyable user experience to our over 4 million subscribers.”
