Wireless prices should reflect quality of product: Entwistle

By Ahmad Hathout Telus CEO Darren Entwistle said Friday that Canadians value reliability over price, as he lamented the wireless industry’s trend of price matching in a race to the bottom he said he doesn’t understand. “Why can’t we have a price premium if we have better product features, but more particularly better customer service for our clients,” he said on the company’s first quarter earnings conference call. “Why do we always have to price match, price match, price match in a race to the bottom? Why can’t we build the culture of psychology, a set of competencies to be...