Quebecor ‘prepared to throw down’ on price to increase market share

By Ahmad Hathout Quebecor executives said Thursday that the company is prepared to fight a defensive price battle with its major regional rival to maintain a price advantage they said it needs to grow its market share. Two quarters ago, the company announced that it would need to make overdue price increases to its internet plans because it was feeling some unnecessary downward pressure on its revenues. But the company has seen cable revenue gains of just $2.6 million from the fourth to the first quarter, with the price increases fully baked into the latter period. To explain that, Hugues...