Bell Media launches live connected TV inventory on TSN

Bell Media announced Monday the launch of live connected TV (CoTV) inventory on TSN, marking a major advancement in sports advertising, the media company said. Combining the reach of traditional television with the precision targeting of digital advertising, Bell Media’s new offering provides advertisers with “unparalleled access” to TSN’s engaged sports fans, a Bell Media press release said. “This initiative digitizes a portion of TSN’s linear inventory, making many live sports readily available on Connected TVs. It allows for addressable advertising, which enables tailored messaging to specific households or devices based on demographic and behavioural data across live linear content, ensuring maximum...