CRTC commissioning study on strategies for CanCon discoverability

By Ahmad Hathout The CRTC has contract work for a study on the “promotion, discoverability, and prominence of Canadian content across the broadcasting system.” The research study, posted to the federal government’s procurement website Monday, will need to look into the “business strategies and practices across the spectrum of media and industry stakeholders and regulatory approaches regarding the discoverability and prominence of audio and audiovisual Canadian content across the Canadian broadcasting system,” the contract says. The regulator wants to understand, among other things, tools used to promote content; how business models vary between online services, including ad- and subscription-supported content...