WildBrain announced Tuesday it has appointed former Moonbug Entertainment executive Emma Witkowski to the newly created position of vice president of media solutions.
In this new role, Witkowski will lead WildBrain’s media solutions business, driving advertising sales for the kids and family entertainment company’s large global inventory across digital platforms including YouTube, free ad-supported streaming TV (FAST) and ad-supported video on demand (AVOD), as well as brand integrations on gaming platforms such as Roblox and Fortnite, a WildBrain press release says.
Based in Los Angeles, Witkowski started her new role in December 2024, reporting to Kate Smith, WildBrain’s executive vice president of audience engagement.
Bringing more than 20 years of experience as a marketing and advertising executive, Witkowski most recently was global head of strategy and client success at Moonbug, where she was responsible for building and scaling the kids content company’s brand partnerships business. In previous roles, she led teams to develop and implement revenue-growth strategies in advertising and brand partnerships for several notable brands and digital companies, including Apple, Sony Pictures, Lionsgate, Facebook, and PlayStation. She has also previously held senior positions delivering innovative digital campaigns and buying strategies for leading agencies and advertising companies, including Mindshare and Manning Gottlieb OMD, WildBrain’s press release says.
“WildBrain’s Media Solutions delivers deep expertise and capabilities in advertising, empowering brands and media agencies to engage audiences,” Smith said in the press release announcing Witkowski’s appointment. “The team has done a tremendous job driving results for top brands, and under Emma’s leadership, I’m confident we will see accelerated growth in this area of our business. Emma is a respected and strategic leader in this field, and I know her wealth of knowledge and experience will make her a highly valuable addition to our team.”
“WildBrain is the home of iconic brands loved by both kids and their parents,” Witkowski said in a statement. “The legacies of these brands invoke nostalgia, creating bonding moments for families through enjoyable viewing experiences. WildBrain’s breadth of premium content combined with its enormous scale offers a unique opportunity for advertisers to engage and connect with the families of today. I’m thrilled to be leading the Media Solutions team and look forward to growing this business as we collaborate with colleagues and brands to further engage kids and families everywhere they’re watching content and playing games.”
Photo of Emma Witkowski courtesy of WildBrain. Photo credit: Kobe Levi.
