Deborah Gurofsky promoted in Media Pulse expansion

By Connie Thiessen Deborah Gurofsky has been promoted to the role of senior vice president and managing director at Media Pulse, as Blue Ant Media continues to expand its connected TV (CTV) marketplace. In her new role, Gurofsky will oversee Media Pulse operations, with expanded responsibilities for monetizing Blue Ant Media’s owned and operated CTV inventory worldwide, excluding direct platform sales. She’s also tasked with advancing the business’ growth and innovation, including creating and executing activations in the CTV media sector and via direct in-game advertising. Gurofsky has been with the company since 2020, prior to Blue Ant’s acquisition of the company...