Telus announced late last week that it’s putting more streaming services into its EnContinu+ bundle for Telus and Koodo customers in Quebec.
Subscribers to the service will now get two options: a basic plan, which includes Netflix with ads, Club illico, Amazon Prime Video, and Telus Films and Series for $25 per month; and a premium plan, which all of the above and Netflix without ads for $38 per month. The bundles also include the Amazon Prime shipping service, whose subscription alone would give subscribers access to the video service.
“By bringing three of Quebec’s most popular streaming services into one plan, EnContinu+ has everything you need for the perfect binge-watching marathon, from heartwarming sitcoms and classic movies to captivating documentary series,” Telus said in a press release Thursday.
“We’re proud to be the first in Quebec to offer a streaming bundle including French-language content on EnContinu+, in addition to ICI TOU.TV EXTRA, which is already included with subscriptions to our mobile and wireline services,” Nathalie Dionne, regional vice president of marketing for TELUS in Quebec. “Our priority is to continue developing our range of products and services to offer our valued customers an unsurpassed entertainment experience.
“The new EnContinu+ bundle that includes Club illico, Netflix and Prime Video allows us to expand the range of content we offer with thousands of hours of French-language content and original productions from right here in Quebec, while also celebrating and supporting Quebec culture in all its forms,” Dionne added.
The news is in line with Telus’s strategy to bundle products to keep customers loyal to the brand, as it expands into new territory. The telecom introduced at the beginning of the year its Stream+ service, which bundles major streaming services into one plan. Then it introduced its Happy Stack product, which stuffs Stream+ into a package with home internet and mobile wireless services for $99 per month on its Koodo flanker.
All of this is happening as Koodo expands into new parts of the country, utilizing the wholesale internet regime that the CRTC affirmed in a decision last month.
