Quebecor announced Monday two members of its management team have been appointed to new positions at subsidiary Videotron and Freedom Mobile.
Effective Monday, Jean-François Lescadres becomes senior vice president and chief financial officer of Videotron and Freedom Mobile, and Jean B. Péladeau becomes senior vice president and chief marketing officer of the two companies.
“Jean-François Lescadres and Jean B. Péladeau are seasoned managers who have held various strategic positions over the years and played key roles in Quebecor’s growth, particularly its success in establishing itself as Canada’s fourth major mobile carrier,” said Quebecor CEO and president Pierre Karl Péladeau, in a statement.
“Their mission will be to successfully execute on our business plan and extend the reach of our brands by doing what it takes to stimulate the telecommunications market, while maintaining strict financial discipline. With the support of their teams at Videotron and Freedom Mobile, we will continue implementing competitive strategies to transform the Canadian wireless market and lower telecommunications prices for Canadians.”
Most recently vice president of finance at Videotron, Lescadres “brings a wealth of experience gained at Quebecor since 2003 to his duties as head of finance for Videotron and Freedom,” says a press release announcing the new appointments, noting Lescadres will also be responsible for the retail network.
“Recognized as a motivational leader, Mr. Lescadres has played an important role in Videotron’s solid performance and value creation, while maintaining a strong focus on cost management,” the release says. “He drew on his expertise in strategic planning to spearhead many of the projects that have shaped Videotron over the years, including the launch of wireless telephony, the development of the retail network and, most recently, the acquisition of Freedom Mobile.”
Jean Péladeau was most recently vice president of operational convergence at Quebecor, a position he held since 2021. Since joining Quebecor and its subsidiaries in 2010, Péladeau has developed expertise in telecommunications, advertising and digital performance, according to the press release.
In his new role as chief marketing officer for Videotron and Freedom, he will apply his strategic skills to marketing all Videotron, Videotron Business, Fizz and Freedom products and to building customer loyalty across Canada, the release says. His new duties will be in addition to his current responsibilities for Freedom’s digital marketing, digital customer experience and branding teams, the release adds.
Photos of (l-r) Jean-François Lescadres and Jean B. Péladeau borrowed from Videotron’s and Quebecor’s websites, respectively
