Nearly 80 per cent of Canadian anglo households subscribe to SVOD services: MTM report

Nearly four out of five anglophone households (78 per cent) and more than seven out of 10 francophone households (72 per cent) in Canada subscribe to at least one subscription video-on-demand (SVOD) service, according to a new report released last week from the Media Technology Monitor, a research product of CBC/Radio-Canada. While Netflix remains the most popular SVOD service, its share has declined, dropping to 52 per cent from 59 per cent among anglophones and to 60 per cent from a peak of 72 per cent among francophones in the fall of 2022, according to the MTM’s Gauging Demand for On Demand report....