Bell Media on Thursday announced the launch of Bell Ads for Business, a new advertising platform that allows businesses across Canada to use Bell’s Canadian data and target intended audiences, while accessing digital inventory across the internet and Bell Media’s digital properties.
Powered by Bell First Party Data, Bell Ads for Business allows local advertisers to take advantage of the Bell DSP (demand-side platform) through a self-serve platform, which includes a built-in real-time reporting function that allows advertisers to track ad campaign metrics, a Bell Media press release says.
The platform also allows advertisers to select their target audience with pre-built audience segments or create their own using high-quality behavioural data relevant to their business, the release says. In addition, the platform offers unique location targeting with custom geo-fencing capabilities that let businesses set a location and define a radius as small as two to five kilometres or a five-minute drive time to effectively deliver ads to potential customers, the release says.
“Regardless of business size, with Bell Ads for Business, Bell Media’s premium digital inventory and Bell First Party Data is now easily accessible to all,” Perry MacDonald, vice president of advertising sales and partnerships at Bell Media, said in the release. “Whether it’s a local coffee shop using our geotargeting technology to attract nearby customers with new offers, or a gym using behavioural data to target fitness enthusiasts, our platform makes it easier to create and execute effective digital campaigns.”
“Together with Bell Analytics, Bell DSP, and Strategic Audience Management (SAM) for enterprise-level advertising solutions and Bell Ads for Business for local advertisers, Bell Marketing Platform remains the premier platform for dynamic marketing needs for all levels of enterprise,” said Matt Alexander, director of advertising and data platforms at Bell Media.
Bell Ads for Business is available now directly through a Bell Media sales representative as a self-serve or managed service.
