Telus GenAI customer support tool achieves privacy by design certification

Telus announced Tuesday its generative AI (GenAI) customer support tool is the first in the world to achieve the International Organization for Standardization’s ISO 31700-1 Privacy by Design certification. The Telus.com GenAI support tool is powered by Fuel iX, an enterprise-grade AI engine provided by Telus International. The tool’s evaluation was conducted by international auditing and advisory firm KPMG, “which reported its alignment with international privacy criteria and the requirements laid out in the ISO 31700-1 Privacy by Design Standard,” says a Telus press release. This is the second such MSECB certification for Telus, which became the first company globally to be awarded Privacy by Design...