Telus introduces generative AI customer support tool

Telus announced Monday it has introduced a new generative AI (GenAI)-powered customer support tool for Telus.com, one of the first customer-accessible GenAI solutions from a Canadian organization, it says. “Powered by Fuel iX and Microsoft OpenAI Service, the GenAI customer support tool offers fast, easy and intuitive responses to customer queries, providing a more convenient and seamless digital experience,” a Telus press release says. Fuel iX is an enterprise-grade AI engine designed by Telus International and WillowTree, a digital product provider acquired by Telus International in early 2023. Fuel iX is designed “to help companies deploy and manage customized GenAI solutions at scale faster,” the press...