AVoD platforms look to subscription model for continued survival, says new report

While the global revenue of advertising-based video-on-demand (AVoD) platforms is expected to reach more than US$546 billion over the next five years, the ad-supported business model appears to no longer be serving them as many are now turning to subscriptions for their continued survival, according to a new report from Bristol, U.K.-based analyst firm Rethink Technology Research. “By 2029, subscription revenues will make up almost half of user-derived revenues for AVoD platforms, with advertising revenues holding a shrinking lead of just a few percent,” says a summary of the new Rethink TV report (subscription required). “In part this has been caused by...