Paramount+ announced Tuesday the ad-supported version of its streaming service will launch in Canada in April, priced at $6.99 per month.
With the introduction of this “Basic (with ads)” plan, Paramount+’s ad-free “Standard” plan will be priced at $10.99 per month — a $1 increase — starting in April.
Paramount+ also offers a “Premium” plan, which supports streaming on four devices simultaneously, for $13.99 per month. The Basic and Standard plans allow subscribers to stream on one and two devices at a time, respectively.
The streamer also announced it will launch its ad-supported Basic plan in Australia in June, and its Premium tier across Europe, starting in France this month, followed by the U.K., Ireland, Germany, Switzerland, Austria and Italy later this year.
“Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value. The ‘Premium’ tier has demonstrated great success in Canada, Australia and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well,” said Marco Nobili, executive vice-president and international general manager of Paramount+, in a press release.
“As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family,” Nobili said.
Lee Sears, president of international markets advertising sales at Paramount+, added: “By introducing the ‘Basic (with ads)’ plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”
Subscribers to the Basic plan in Canada can access the complete Paramount+ library, including the first and second seasons of Halo, based on the Xbox franchise, the final season of Star Trek: Discovery, the new eight-episode original series A Gentleman in Moscow, the new season of Mayor of Kingstown, Tulsa King, Yellowstone, Paw Patrol: The Mighty Movie, Knuckles, and the latest in the cinematic world of Sonic the Hedgehog from Paramount Pictures and SEGA of America.
