Two-thirds of Canadians maintain TV subscriptions amid ‘Netflix Fatigue’: MTM report

Despite the prevalence of subscription video-on-demand (SVOD) services, two-thirds of Canadians continue to subscribe to traditional TV services, according to a new report from the Media Technology Monitor (MTM), a research product of CBC/Radio-Canada. Offering a glimpse into the changing dynamics of Canadian media consumption, the MTM’s Fall 2023 Sneak Peek Report looks at TV ownership and brands, reasons for maintaining TV subscriptions, home internet speeds, online advertising, ads on SVOD services, and more. The primary drivers for maintaining TV subscriptions are “content-centric," according to the MTM, with news and sports being the top two reasons given by survey respondents...