Telus announced Wednesday it has been selected by music video network Vevo to become its national direct ad sales representative, enabling Vevo to bring its enhanced advertising opportunities to Canadian agencies and brands.
Leveraging Telus’s extensive network reach, the collaboration will enable Vevo to offer advertisers a vast library of premium music video content on major connected TV (CTV) platforms and streaming services, including YouTube, Apple TV, Samsung TV Plus, Vizio, Google TV and Roku, a press release says.
“Our direct ad sales partnership with Vevo marks an exciting entry into Canada’s advertising space, with a focus on providing exceptional value for local brands and media agencies,” Dwayne Benefield, chief product officer at Telus, said in the release. “Leveraging this collaboration, advertisers can connect with viewers in a meaningful way through Vevo, and maximize the impact of their advertising strategies in the Canadian market.”
The partnership will let brands and agencies “reach their target audience more effectively by leveraging first-look opportunities, including premieres, programming sponsorships, and linear channel takeovers,” the release says.
Vevo boasts a monthly reach of more than 10 million Canadians, according to the release.
“TELUS’ extensive reach and expertise in the Canadian market makes them an ideal partner for Vevo. We have been expanding our distribution footprint in Canada, especially on CTV, where we see continued growing viewership,” said Rob Christensen, executive vice-president of global sales at Vevo. “Vevo’s library of over 800,000 music videos provides advertisers with both an engaging environment and access to hard-to-reach, coveted audiences, such as Gen Z and cord-cutters.”
Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Rogers, Shaw, Virgin Media, Comcast (Xfinity X1 and Xfinity Flex), Vizio, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, Xumo, Telstra, Foxtel, Fetch, Local Now, Google TV, Android TV, Cox, ViX, Plex, Hulu Live, and Vewd.
