Eastlink introduces new brand platform

HALIFAX – Eastlink last week launched a new brand platform and updated brand look in collaboration with its new agency partner, Trampoline Branding. “We’re really excited to work with Trampoline on the evolution of our brand, which in this phase maintains the core of our customer-centric approach while expanding our focus on flexibility for the customer,” Rob Curley, vice-president of sales and marketing at Eastlink, said in a press release. “Our goal was to develop a brand platform that gets to the heart of why people should choose Eastlink and why it matters, while also drawing on our proud, Atlantic Canadian...