Bell Media launches addressable audio ad solution

TORONTO – Bell Media announced last week the launch of its Addressable Audio solution that dynamically inserts digital audio ads into live linear programming and on-demand content on iHeartRadio.ca and the iHeartRadio Canada app. This follows Bell Media’s launch of Addressable TV last month. “Addressable Audio, available now through Bell DSP (demand-side platform) and directly through a Bell Media sales representative, allows brands to target listeners through AM/FM streaming, on-demand tracks, and podcasts,” explains a press release. Leveraging Bell’s premium first-party data, Addressable Audio enables advertisers to customize the listener experience and yield higher conversion rates, according to the release. “Using key insights such as...