Quebecor’s Qolab and MELS collaborate on first Freedom Mobile ad campaign

MONTREAL – Freedom Mobile’s newest ad spots — in which Freedom spokesperson Canadian actor Will Arnett is humorously replaced by a lower-paid, not-exactly-lookalike actor — is the first campaign Quebecor’s collaborative marketing agency Qolab has developed for the wireless provider, Qolab announced last week. Freedom Mobile was acquired by Quebecor’s Videotron in April and the new ad campaign, running under the banner “Bigger, Better, Faster Than Ever," has been appearing on TV, web, social media, print and out-of-home platforms since August. Capitalizing on Arnett’s popularity, “Qolab offers up an entertaining campaign in which the popular actor is replaced with a...