TORONTO – Blue Ant Media announced Tuesday it is partnering with content data platform IRIS.TV to enable advertisers to contextually target audiences at the video level on Blue Ant’s global suite of free, ad-supported streaming TV (FAST) channels.
“As an IRIS-enabled partner, Blue Ant Media provides brands the ability to target audiences through relevant content at the right moment. It does so by allowing advertisers to activate campaigns with unparalleled content transparency through A.I.,” reads a Blue Ant Media press release.
This partnership complements the initiatives that Media Pulse, a Blue Ant company, has made in contextual targeting across the Canadian marketplace, the release says.
Blue Ant’s portfolio of FAST channels includes Love Nature, NatureTime, HauntTV, Total Crime, Homeful, HistoryTime, Love Pets and Drag Race Universe. The channels are free to access on platforms such as The Roku Channel, Samsung TV Plus, VIZIO WatchFree+, Tubi, Freevee and LG.
“Through IRIS.TV’s content identifier, the IRIS_ID, Blue Ant Media provides access to video-level data as the path to precise targeting that is accurate and privacy-first. Using the IRIS_ID as a signal, Blue Ant Media’s FAST channels allow advertisers to use their preferred brand suitability and contextual data partners to target their CTV (connected TV) inventory,” the release explains.
“These data partners use A.I., including computer vision and natural language processing, to analyze video frame-by-frame and assign segments from standard contextual taxonomies such as IAB, sentiment, emotion, object recognition, celebrities, logos, brand safety, etc., and GARM brand suitability.”
IRIS-enabled data partners include Captify, GumGum, IAS, Illuma, Kerv AI, Oracle Advertising, Pixability, Reticle AI, PreciseTV, Sightly, Silverpush, Sounder, 4D and others, the release says.
“IRIS.TV’s technology not only enables us to offer better value to our advertisers, but also enriches the viewing experience for audiences by serving ads that are more relevant to them,” Jamie Schouela, president of global channels and media at Blue Ant, said in the release. “As more global viewers continue to discover our free streaming channels, this is the perfect time to be integrating with IRIS.TV’s cutting edge data partner ecosystem and further optimize value for our brand partners.”
Image supplied by Blue Ant Media.
