Stingray retail audio ad network to launch in Loblaw stores this month

MONTREAL – Stingray Advertising and Loblaw Media, the retail media division of Loblaw Companies Limited, announced Tuesday a partnership to launch audio advertising in Loblaw grocery stores this summer. The Loblaw store audio ad network will span almost 300 stores, including Loblaws, Zehrs, Real Canadian Superstore and other retail banners, with ad campaigns expected to start mid-August, according to a press release. This collaboration will provide advertisers “with a unique opportunity to connect with customers throughout their in-store journey via Stingray’s proprietary streaming media technology and Hivestack, a leading global programmatic DOOH (digital out-of-home) ad server and SSP (supply-side platform),” the release...