By Ahmad Hathout
VANCOUVER — Telus Corp. has filed a trademark this month for a program intended to aid newcomers in obtaining services including telecommunications, healthcare and job opportunities, according to a filing on November 3.
The trademark is for the name “Brightstart,” a program that supposedly includes as its services “providing information to newcomers relating to telecommunications and [internet service provider] services” and “educational services namely providing resources to newcomers relating to job and career opportunities and resume preparation services.”
According to the filing, a pre-assessment letter was sent to Telus informing it that the goods or services were not acceptable. The pre-assessment process is an automated way the Canadian Intellectual Property Office checks the application against a pre-approved list of goods and services. The Vancouver-based company can submit an amended application.
Telus did not respond to a request for comment.
Telus has called itself among the most charitable corporations, flaunting its social good and financial assistance programs and its work connecting low-income, minority, homeless and Indigenous people.
