Xplornet Communications rebrands as Xplore

WOODSTOCK, N.B. — Rural-focused broadband provider Xplornet Communications Inc. announced today the company has rebranded as Xplore Inc. “to better reflect its identity, vision, and future,” according to a press release. The new name and brand “underscore Xplore’s commitment to being Canada’s fibre and 5G broadband company for rural living,” the release reads. The company’s new logo (above) replaces its “historical blue and grey palette” with “shades of green, inspired by Canada’s northern lights,” the release explains. “For nearly 20 years, we have chosen to focus on providing broadband to Canadians who have opted to enjoy rural living,” said Allison Lenehan,...