Newcomers listen to online audio more than traditional radio, says MTM

OTTAWA — Newcomers to Canada have a greater preference for listening to online audio content than traditional radio, according to a new report from CBC/Radio-Canada’s Media Technology Monitor (MTM) released last week. The report looks at how both newcomers and Canadian-born individuals consume traditional AM/FM radio and various forms of online audio, including music streaming services, AM/FM radio streaming and podcasts. It also looks at the devices used for listening and time spent consuming audio content. A little over three quarters (77%) of newcomers consume online audio, which is almost on par with Canadian-born individuals (80%), according to the report....