TORONTO, LOS ANGELES and MUMBAI – QYOU Media today announced it has launched Q Data through a partnership with StarLifter, a next-generation data analysis platform.
Q Data is “a companywide initiative leveraging the use of data-driven technology to support and accelerate the accuracy and effectiveness of its advertising and programming,” a press release says.
“With the objective of moving decision-making further into a data-driven process, Q Data will provide actionable information to increase the value of advertising slots and more accurately inform content and programming decision-making across all QYOU Media business units including The Q India, Chtrbox and QYOU USA,” the release explains.
“The company currently amasses hundreds of thousands of rows of data that will be parsed and organized into usable and actionable information to increase revenue generation across all divisions.”
A new unit within QYOU Media, Q Data will be led by the company’s long-time vice-president of product, Jace Sparks who has been promoted to chief product officer, a newly created role at QYOU Media.
“In this new role, Sparks will be responsible for aligning the overall data collection and usability functions to align with the product needs of the various business units,” says the release. “The overriding goal is to increase predictable content effectiveness and monetization potential. As the very first employee of the company, Sparks has overseen both creative and technical initiatives for QYOU Media since inception.
“Over the course of the summer in 2022 we have strongly added to the depth and breadth of our products and capabilities,” QYOU Media CEO and co-founder, Curt Marvis, said in the release.
“With five active channels now in India and the addition of ChtrSocial in India and Q Studios in the US, we are rapidly advancing our push towards driving increased audience size and strong revenue growth in 2023 and beyond. At the base of all of this activity sits data. We intend on tapping into data and using it to the fullest extent possible. Partnering with a cutting-edge and visionary company like StarLifter is a fantastic way for us to enter this new area of growth. Both Jace and I could not be more excited about the value and impact these new initiatives will have on our business.”
StarLifter started “with the vision of making complex data analysis accessible to everyone,” said Jana Brost, CEO of StarLifter.
“The incredible wealth of data available today only becomes meaningful if users can analyze it and translate it into valuable business insight. We look forward to enabling the ways QYOU Media’s vast repository of data can be harnessed to improve business success enterprise wide. This is a wonderful opportunity for us to grow our respective businesses in our mutual quest to bring data to life.”
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