MONTREAL – Stingray Group Inc. announced today Metro Inc. has joined the Stingray Retail Media Network.
“Under the agreement, Stingray will be responsible for exclusive sales representation of all in-store digital audio advertising within approximately 1,100 Metro network of food stores under several banners in Quebec and Ontario including Metro, Metro Plus, Super C and Food Basics, as well as drugstores primarily under Jean Coutu and Brunet, Metro Pharmacy and Food Basics Pharmacy banners,” a press release says.
Having already launched in Ontario Metro banner locations last November, the Stingray Retail Media Network is expanding in Quebec throughout the second fiscal quarter of 2022.
With this announcement, Stingray Retail Media Network has extended its “scale by enabling brands to reach customers through contextually relevant audio messages that are digitally ad-served (directly or programmatically) via Stingray’s proprietary streaming media technology,” the release says.
“We’re thrilled to be partnering with this iconic Canadian retailer and look forward to building strong connections between their customers and brands through the power of retail-based digital audio advertising,” said Ryan Fuss, senior vice-president, Stingray Advertising, in the press release.
“METRO is already partnering with Stringray for in-store audio purposes and this is a natural evolution of our retail media capabilities,” said Alain Tadros, vice-president of marketing at Metro.
“With this agreement, Stingray will now serve our grocery and pharmacy stores with relevant ads that will aim to improve the in-store customer experience and drive better conversion for brands.”
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