TORONTO – Corus Entertainment’s social-first agency so.da announced today Paint School (5×3-5min), its new original social series and collaboration between HGTV Canada and Behr Paint Company, is now available on HGTV.ca and HGTV Canada’s Facebook page.
The five-episode series by HGTV Canada’s “resident DIY creator Maca Atencio (@hey.maca), inspires followers to tackle simple yet impactful home projects using Behr’s award-winning array of paints and stains available exclusively at The Home Depot Canada,” a press release explains.
In each episode, Atencio (above) provides “step-by-step instruction as she tackles a different DIY project, giving furniture and home décor a fresh new look using Behr’s wide array of premium products. Whether a seasoned professional or a first-time painter, Behr makes DIY’ing easy with high-quality paints and stains that can handle anything,” according to the release.
“Through tips and tricks learned through the series, audiences will be motivated to tackle weekend paint projects of their own.”
Episodes of Paint School feature projects including upcycling kitchen cabinets, spray painting stools, wood staining a coffee table, transforming a credenza and creating a modern accent wall.
“We’re really excited to partner with Behr and The Home Depot Canada to bring this new series to our audiences as DIY, upcycling, and in particular painting content has been overperforming on our channels and across social in general, with more than 703M views and 16.7M engagements with painting content in just the past 90 days,” said Dervla Kelly, senior vice-president, marketing and so.da, Corus Entertainment, in the release.
“With many millennials and Gen-Zers leaving home, there’s a continued trend towards content that teaches simple ways to customize your furniture and home in affordable and rental-friendly ways. Even if viewers don’t have a project on the go at the moment, Paint School will appeal to our audiences who continue to seek out before and after home and décor reveals, while also tapping into the mesmerizing and ASMR-like appeal of painting.”
“We are seeing a growing number of millennials tackling DIY projects and the team at Behr is committed to giving homeowners the tools, inspiration and confidence to paint,” said Jodi Allen, global chief marketing officer at Behr Paint Company.
“Our new Paint School social series, in partnership with HGTV Canada, helps DIYers tackle painting projects both large and small through approachable how-to videos. The goal of the series is to build confidence in homeowners to create a space that is uniquely theirs.”
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Image courtesy of HGTV Canada.
