TORONTO and MONTREAL — Canada’s national public broadcaster, CBC/Radio-Canada, announced today it has secured the exclusive broadcast rights in Canada for the Olympic Games and Olympic Winter Games to be held from 2026 to 2032.
The rights agreement signed with the International Olympic Committee (IOC) includes the Olympic Winter Games Milano Cortina 2026, Olympic Games Los Angeles 2028, Olympic Winter Games 2030 (the host of which has not been selected yet) and Olympic Games Brisbane 2032.
CBC/Radio-Canada has already been awarded the broadcast rights for the Olympic Games Paris 2024.
As part of the new agreement, CBC/Radio-Canada has acquired rights across all media platforms, including television and digital.
“The agreement includes a commitment to broadcast at least 200 hours of the Olympic Games and 100 hours of the Olympic Winter Games on free-to-air television,” reads a press release.
The price CBC/Radio-Canada paid for the broadcast rights to the Olympic Games was not disclosed in the press release. When contacted by Cartt.ca about it, a spokesperson for the public broadcaster responded: “We can’t disclose the cost of Olympic broadcast rights, due to a confidentiality clause in our agreement with the International Olympic Committee. What we can say is that it’s a fiscally responsible deal, based on a prudent business model — and, of course, that we’re excited to be providing Canadians comprehensive coverage of the next five Olympic Games.”
“The Olympics are the culmination of so many athletes’ dreams,” said Catherine Tait, president and CEO of CBC/Radio-Canada, in the press release. “As Canada’s public broadcaster, we’re proud to share their journey, from local competitions across the country all the way through to national and world championships throughout the year. It’s an honour to be able to continue sharing these great stories with Canadians for years to come.”
“We are proud of our partnership with CBC/Radio-Canada and delighted to be able to continue working together for another decade at least,” said Thomas Bach, IOC president. “This agreement demonstrates a commitment to the Olympic values, the Olympic Games and the development of sport. This agreement will support athletes at all levels in Canada and around the world.”
Image borrowed from CBC/Radio-Canada’s website.
