TORONTO — As the Ontario government officially launches its new Internet gaming market today, opening up the market to commercial online sports betting companies, Bell Media’s TSN and North America online gaming company FanDuel Group announced today they have entered into a multi-year agreement in Canada.
As part of the exclusive agreement, FanDuel will be designated as the official sportsbook partner for TSN, starting first in Ontario. The deal “provides opportunity for scaled expansion into other Canadian provinces and territories pending regulation,” according to a press release.
“FanDuel will deliver its global expertise in mobile sportsbook and casino operations across TSN, through original content and innovative digital products. The FanDuel Sportsbook will be the exclusive provider of sports odds across TSN programming to deepen fan engagement and reimagine the way sports betting can be offered alongside sports content,” the release reads.
FanDuel integrations across TSN platforms will include “in-game broadcasts, digital marketing, mobile apps and co-branding opportunities.”
TSN “will highlight a variety of FanDuel’s online gaming formats, notably its Same Game Parlay bets, as well as its leading casino platform and free-to-play games.”
“Bringing our industry leading sportsbook platform to Canada is a watershed moment for FanDuel,” said Dale Hooper, general manager of FanDuel Canada, in the release. “Partnering with Canada’s most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible.”
“FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner,” said Stewart Johnston, senior vice-president at TSN.
“FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”
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