MARKHAM, Ont. — CN Media Services, a division of Markham, Ont.-based Capital Networks Limited, announced last week it is now the exclusive “local avails” sales agent for Videotron.
“The term ‘Local Avails’ refers to the approximately two minutes of television commercial time per hour set aside in the programming of certain U.S. cable/satellite channels including CNN, CNBC, AMC, HLN, NFL Network and more,” explains a press release.
The agreement with Videotron means CN Media Services can now provide its advertising clients the opportunity to target almost 500,000 Canadian households in the province of Quebec.
CN Media Services already has exclusive sales representation rights to the U.S. ad avails on Cogeco, Eastlink and Telus. With the addition of Videotron in Quebec, CN Media Services now provides its clients with access to nearly three million Canadian homes across eight provinces, the release says.
“With plenty of excellent availabilities as well as the enhanced opportunity to schedule weekly or daily episodic commercial content, CN Media Services can create an Avails solution for any Canadian broadcaster or specialty television service that will precisely target their marketing needs,” the release says.
