PRIME TIME 2022: CMF gives sneak peek at 2022 key trends report

By Amanda OYE

SECOND SCREENING, BRAIN DRAIN and the metaverse are all topics addressed by the Canada Media Fund’s (CMF) upcoming key trends report, according to the sneak peek given today at the Canadian Media Producers Association’s Prime Time conference. The 2022 report, which is the 10th edition of CMF’s key trends report, is titled Where no screen has gone before. It considers how some changes brought on by the pandemic “are becoming the new normal,” Catherine Mathys, the CMF’s director of industry and market trends told the virtual Prime Time audience. The report is made up of four chapters – audience consumption...