TORONTO — Corus Entertainment’s social digital agency so.da and Twitter announced today they have partnered with Ontario Lottery and Gaming Corporation (OLG) to launch a new interactive digital sports betting series, #OLGGamePlan.
“Launching online today, #OLGGamePlan marks the 10th custom content series developed under the Twitter Originals Fueled by so.da program and debuts as so.da’s first always-on sports series, Twitter’s first brand-led sports betting show in Canada, and OLG’s first-ever sports program,” reads a Corus press release.
The series is hosted by Ashley Docking (above, left) and Brad Smith (right).
Episodes will drop weekly alongside exclusive sports content, available on a new digital OLG hub and on Twitter @OLG_CA and @OLGProline.
The first episode is available now at olggameplan.ca.
“Five starters, four quarters, three periods, two halves, one show. #OLGGamePlan is a show developed for sports fans in Ontario who have experienced the highs of an NBA Championship and the lows of an early Leafs playoff exit,” reads the press release.
“Each week, #OLGGamePlan hosts Docking and Smith deliver digestible sports analysis to help fans make smart Proline picks on their favourite teams, games, and players. #OLGGamePlan also features weekly interviews with sports legends and luminaries, alongside interactive content that invites the viewer to be a part of the fun.”
#OLGGamePlan’s first episode takes an in-depth look at this year’s Super Bowl LVI matchup between the Cincinnati Bengals and the Los Angeles Rams.
“Docking and Smith sit down with three-time Super Bowl MVP and former San Francisco 49ers legend, Joe Montana, to discuss predictions, picks, and odds for the big game,” says the release.
#OLGGamePlan is filmed in Toronto on a new custom-built set and is shot, produced and edited by so.da’s production team.
“Twitter Originals Fueled by so.da is a best-in-class program that connects consumers with brands through custom content, driving meaningful engagement,” said Dervla Kelly, senior vice-president of marketing and so.da at Corus Entertainment, in the release.
“The betting space is exploding and we’re excited to be working with OLG on our latest content venture with this interactive series that will elevate the way fans engage with their favourite sports. In addition to weekly episodes, so.da will cut segments and organic content for OLG’s social media networks, inviting fans to watch full episodes, place bets, and explore special offers from OLG. In total, we’ll be delivering over 800 pieces of content for the run of series.”
For more, please click here.
Photo provided by Corus Entertainment.
