CES 2022: 70% of US broadband households own at least one streaming product: Parks Associates

By John Bugailiskis LAS VEGAS – Nearly 70% of US broadband households own at least one streaming video product that is connected to the Internet, more than 80% of broadband households have at least one streaming service and 49% subscribe to four or more services. This according to a new Parks Associates’ whitepaper, Reaching Today’s Video Audiences: Platform Diversity and ROI, released during CES 2022. Amazon at CES this week announced it has now sold 150 million Fire TV streaming devices worldwide. By comparison, Roku reported 56.4 million active streaming accounts across its family of devices at the end of the...