CES 2022: User-created content makes up 39% of media consumed by Americans, CTA finds

By John Bugailiskis LAS VEGAS – User-created content (UGC) from independent creators now accounts for 39% of weekly media hours consumed by Americans compared to 61% for traditional studio media and that share will likely increase. More troubling for broadcasters is that more than twice as many viewers found it more difficult to find content on traditional TV than on UGC platforms such as YouTube, Instagram and TikTok (see chart below). These findings, shared at CES 2022, come from a just released study from the Consumer Technology Association (CTA) that examined U.S. content creator trends. The report, Exploring the Creator...